Last updated: October 24, 2026
Warehouse Direct Flooring Outlet (“Warehouse Direct,” “we,” “us,” or “our”) operates the website wdinteriors.com (the “Site”) and flooring showrooms in Santa Cruz and Aptos, California. This Privacy Policy explains what information we collect through the Site, how we use it, which outside companies receive information through tools on the Site, and the choices you have.
Information You Give Us
When you request an estimate, build a quote list, chat with us, or contact us, you may give us information such as:
- Your name, email address, and phone number
- Your project address or general location
- Details about your project, the products you are interested in, and anything you write in a message or chat
We also keep records of calls, emails, and showroom visits related to your project.
Information Collected Automatically
When you visit the Site, our website and the third-party tools described below automatically collect certain information from your browser or device, including:
- Your IP address and approximate location based on that address
- Your browser type, device type, operating system, and screen size
- The pages you view, the links you click, how you scroll and move around a page, how long you stay, and the website or ad that brought you to the Site
- Cookie identifiers and similar online identifiers
- Whether you submitted a form, such as an estimate request
Cookies and Third-Party Tools on Our Site
Cookies are small files stored in your browser. Pixels and tags are small pieces of code that send information from your browser to the company that provides them. We use these technologies for the purposes below. When these tools run, information is sent directly from your browser to the companies listed here.
Essential cookies. These keep the Site working, for example remembering your quote list, your cookie preferences, and protecting our forms from spam. The Site cannot function properly without them.
Google Analytics (Google LLC). We use Google Analytics to understand how visitors find and use the Site, such as which pages are most visited and how many people request estimates. Google processes this information under its privacy policy at policies.google.com/privacy. You can learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
Google Ads and Google Tag Manager (Google LLC). We advertise through Google Ads. When we use Google Ads conversion tracking on the Site, it tells us whether people who clicked one of our ads later requested an estimate or contacted us. We may use Google Tag Manager to manage the tools on the Site.
Microsoft Clarity (Microsoft Corporation). We use Microsoft Clarity to see how visitors use the Site so we can make it easier to use. Clarity records how you interact with pages, including mouse movements, clicks, taps, and scrolling, and creates session replays and heatmaps. We set Clarity to hide the text you type into forms. Microsoft processes this information under its privacy statement at privacy.microsoft.com/privacystatement.
Meta Pixel (Meta Platforms, Inc.). We use the Meta Pixel to measure how well our advertising on Facebook and Instagram works, such as whether people who saw an ad later visited the Site or requested an estimate. Meta may link this information to your Facebook or Instagram account and use it as described in its privacy policy at facebook.com/privacy/policy.
Vibe (Vibe.co). We use a Vibe tracking pixel to measure whether people who saw our ads on streaming TV services later visited the Site or requested an estimate. Vibe may combine this information with information from other sources and use it as described in its privacy policy at vibe.co/legal/privacy-policy.
Live chat (tawk.to). Our live chat is provided by tawk.to. The chat tool loads on our pages so it is ready if you need it, and tawk.to may collect your IP address, browser information, and the pages you view in order to operate it. If you start a chat, your messages and any name, email, or phone number you provide are recorded and stored by tawk.to so our staff can read and respond to them. tawk.to processes this information under its privacy policy at tawk.to/privacy-policy.
Roomvo product visualizer. Our “Visualize It” tool is provided by Roomvo. If you use it, the photos you upload and your activity in the tool are processed by Roomvo under its own privacy policy.
Trustindex review display. We display customer reviews from Google and Yelp using Trustindex, which may collect basic technical information such as your IP address when the reviews load.
Google Search Console. We use Google Search Console to see how the Site appears in Google search results. It does not place tracking cookies on your browser when you visit the Site.
We do not load Google Analytics, Google Ads tags, Microsoft Clarity, the Meta Pixel, or the Vibe pixel until you agree through the cookie banner on the Site. You can change your choice at any time using the “Cookie Settings” link at the bottom of every page.
How We Use Your Information
- To respond to your questions and chats, schedule measurements, and prepare estimates
- To provide products and installation services and handle payments and warranties
- To send you updates and offers from Warehouse Direct
- To understand how the Site is used and improve it
- To measure whether our advertising is working
- To protect the Site from spam, fraud, and misuse
- To comply with the law and enforce our agreements
Marketing Emails
If you are a customer or have asked to hear from us, we may send you emails about our products, specials, and services. These emails may contain small tracking images that tell us whether an email was opened or a link was clicked. You can unsubscribe at any time using the link at the bottom of any marketing email or by contacting us.
How We Share Information
We do not sell your name, email address, phone number, or project details, and we do not give that contact information to other companies for their own marketing.
We disclose information only in these situations:
- Service providers that help us run our business, such as website hosting, email delivery, live chat, form processing, scheduling, and payment processing. They may use the information only to provide services to us.
- Analytics and advertising partners named in the section above, which receive information directly from your browser through their tools on the Site when you allow them.
- Manufacturers and installers when needed to order materials, process a warranty claim, or complete your project.
- Legal reasons, when required by law, subpoena, or court order, or to protect the rights and safety of our customers, our staff, or the public.
- Business transfers, if Warehouse Direct is sold or merged, in which case this policy will continue to apply to information collected before the transfer.
- With your permission, in any other situation.
Your Choices
- Cookie choices: Use the cookie banner or the “Cookie Settings” link to accept or decline analytics and advertising cookies.
- Browser settings: Most browsers let you block or delete cookies. Blocking essential cookies may stop parts of the Site, like the quote list, from working.
- Google Analytics opt-out: Google offers a browser add-on at tools.google.com/dlpage/gaoptout.
- Meta ads: You can manage ad settings in your Facebook or Instagram account.
- Marketing emails: You can unsubscribe using the link in any marketing email or by contacting us.
Global Privacy Control. If your browser sends a Global Privacy Control signal, we treat it as a choice to decline analytics and advertising cookies.
Do Not Track. Some browsers send a “Do Not Track” signal. Because there is no common standard for responding to it, the Site does not respond to Do Not Track signals. Your cookie banner choices and Global Privacy Control signals are the ways to limit tracking on the Site.
How Long We Keep Information
We keep estimate requests, chat records, and project records for as long as needed to provide our services, honor warranties, and meet tax, accounting, and legal requirements. Information collected by the third-party tools on the Site is kept by those companies under their own retention policies.
Security
We use reasonable safeguards to protect the information we collect. No website or method of sending information online is completely secure, so we cannot guarantee absolute security.
Children
The Site is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has given us personal information, please contact us and we will delete it.
California Residents
California law gives you the right to know whether a business has disclosed your personal information to third parties for their own direct marketing purposes. Warehouse Direct does not disclose personal information to third parties for their direct marketing purposes.
You may also ask us what personal information we have about you, ask us to correct it, or ask us to delete it, by contacting us using the information below. We will respond within a reasonable time and may need to confirm your identity before acting on your request.
Links to Other Websites
The Site links to other websites, such as Google Maps, Facebook, Instagram, Yelp, and manufacturer websites. We are not responsible for the privacy practices of those sites, and we encourage you to read their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. If we make a significant change in how we use personal information, we will post a notice on the Site.
Contact Us
If you have questions about this Privacy Policy or want to make a request about your information, contact us at:
Warehouse Direct Flooring Outlet
320 Coral Street, Suite A
Santa Cruz, CA 95060
Phone: (831) 429-8221
Email: media@wdinteriors.com