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Giniro American Oak Burned Hardwood

The TERA Giniro Burned Collection combines a silver-charred patina with 10″ wide-planks and 10′ lengths for a bold, architectural aesthetic that defines modern luxury and high-end craftsmanship.

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SKU: TA-HW-04 Category: Brand:

$13.95 / sq. ft.

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Hardwood Flooring is constructed in four ways: Solid Plank, Engineered Plank, Unfinished Plank, and Prefinished Plank

Description

The TERA Burned Collection is a bold expression of craftsmanship, tradition, and modern performance. Crafted from premium American Oak, each plank is treated using a Shou Sugi Ban–inspired burning technique, a traditional Japanese wood preservation method that carefully chars the surface of the wood. This process creates a protective carbonized layer that enhances resistance to rot, insects, and fire, while delivering a striking, textured finish rich with depth and character. The result is a floor that feels both ancient and contemporary—visually dramatic, tactile, and unmistakably refined.

Built on TERA’s E3Plank engineered platform, the Burned Collection pairs artistry with advanced engineering. Each plank features a 3/4” total thickness with a 4mm solid-sawn wear layer, supported by a balanced 3-ply construction and a proprietary two-directional core center. This design delivers exceptional dimensional stability, minimizing expansion and contraction caused by changes in temperature and humidity, and making it suitable for a wide range of residential and commercial environments.

Extra-long plank lengths up to 10 feet, a standard across the entire TERA line and longer than most hardwood options available on the market today. The Burned Collection allows designers and homeowners to tailor the floor to their space, whether creating a clean modern interior or a warm, atmospheric setting. The natural grain of American oak remains visible beneath the burned surface, creating a layered, organic aesthetic that evolves beautifully over time.

With the TERA Burned Collection, you’re choosing more than a floor—you’re choosing a material story rooted in tradition, elevated by innovation, and crafted to perform. It’s a flooring solution that embodies durability, sustainability, and unmistakable design, created to anchor spaces with authenticity and lasting impact.

Additional information

Species

American Oak

Manufacturer

TERA

Core

American Oak

Collection

Burned

In Stock

YES

Total Thickness

3/4"

Wear Layer

4mm

Width

7" – 10"

Length

RL 10'

Herringbone Available

YES

Giniro translates to “silver” in Japanese, and this finish blends the deep, textured char of the Shou Sugi Ban process with a refined metallic-silver patina. Unlike standard dark charred floors, Giniro creates a shimmering, multi-dimensional effect that catches the light, highlighting the organic grain of the American Oak with a cool, industrial-modern aesthetic that serves as a bold focal point for high-end interiors.

This premium hardwood collection features wide-plank widths ranging from 7″ to 10″ and exceptional Random Lengths reaching up to 10 feet. These oversized dimensions are significantly larger than industry standards, which allows for a more expansive and uninterrupted look. By minimizing the number of visible seams and end-joints, the Giniro collection creates a continuous, high-end architectural canvas that emphasizes the scale of your space.

Yes, the Giniro collection is built on a high-performance engineered core specifically designed for maximum dimensional stability. This multi-ply construction allows the wood to withstand temperature fluctuations associated with radiant heating systems far better than solid hardwood. When installed within manufacturer temperature guidelines, the silver-charred surface remains flat and stable even in varying environmental conditions.

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Welcome to Warehouse Direct Flooring Outlet

We are the leading destination in Santa Cruz for well-crafted flooring with nearly four decades of excellence. Since our inception in 1986, we've been dedicated to providing our customers with an extensive range of flooring options including the finest hardwood, carpet, LVP, vinyl, laminate and linoleum products.

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Our Journey

The seed for Warehouse Direct was first planted in 1980 with a simple endeavor, offering quality flooring at a reasonable price. Over the years, a commitment to excellence and a passion for exceptional flooring led to our position as a leader in the industry. From our first showroom in Aptos to our current location at 320A Coral St., our journey has been marked by growth and an unwavering commitment to quality.

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Experience

The Warehouse Direct Experience

At Warehouse Direct, we take pride in offering more than just flooring – we provide an experience. Our knowledgeable project managers, with over 100 years of cumulative industry expertise, are dedicated to assisting you in finding the perfect floor for your home, business, or rental property. With over 150 years cumulative experience, our in-house installation teams will ensure that the product you choose is installed with the highest level of craftsmanship. Whether you envision the timeless elegance of hardwood, the cozy warmth of carpet, or the low-maintenance allure of laminate or vinyl, we are here to exceed your expectations.

Our Product Range

If it goes on your floor, we’ve got it in our store.

Our extensive inventory features a vast selection of flooring styles, including high-performance carpets, custom rugs, and refinishing services for hardwood floors. We represent the top brands you trust, ensuring that you have access to quality products that match your style, performance needs, and budget.

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Commitment to Excellence

At Warehouse Direct, we are not just a flooring retailer; we are your trusted flooring partner. Our dedicated team of project managers possesses in-depth knowledge about our products and is committed to providing friendly and expert service throughout every step of your journey. We stand behind our products and ensure that you are taken care of. From the moment you step into our showroom through the lifetime of your floor, we’ve got you covered.

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Jane Sooby
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I dreaded getting new carpet, though it was obviously time to, because it seemed such a huge task to move all my belongings including multiple bookshelves. But Lou & Dan & the installers Antonio & Marco made it happen. As Antonio said, "sometimes we make miracles." And they did. The carpet selection is huge at their warehouse & I found a carpet/pad combo that works for me. I think it's a good investment to pay a little more for better quality. I got the 10 lb carpet padding that has a waterproof layer on the top to prevent stains from soaking into the pad. Also got a little better quality carpet & it feels so soft under my feet, it's better than I ever imagined. Very little offgassing. Thank you to the guys at Warehouse Direct Interiors for going above & beyond to help make this home improvement happen. The photos show a hallway before and after.
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Nicola Vessey
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Warehouse Direct hooked me up with a stunning new hardwood floor. Their selection was spot-on, installation was a piece of cake, and my home looks better than ever. Kudos to Warehouse Direct for the fantastic upgrade!
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Melia Spooner-Heath
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Highly recommend! They did our consultation the next day and our carpet was installed 2 days later. Incredibly fast, very easy to communicate with, the carpet is soft and barely has any new carpet smell. Dan was super kind and helpful and a pleasure to work with:)
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Daniel Versman
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The staff is knowledgeable, the selection impressive, and the service exceptional. I highly recommend it for all your flooring needs.
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Shreya Bollock
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I appreciated the sales people not trying to upsell to me, they gave me accurate information we’re accommodating and Andrew was helpful
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Heather Goode
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I have worked with Jana on 3 projects. Each time she has been great!! Very communicative and knowledgeable. The last project I was working on had me stumped! I need a LVP flooring for a client who had very specific requirements for color. I was at a loss when Jana suggested a flooring that I hadn’t even considered. It was MAGIC! My clients were thrilled. This is why I continue to come back!
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Amy Walker
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Andrew is great, and very helpf
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John Eichhorn
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We worked with Jana. She was very friendly, professional, quick to respond and help. They all went out of their way to ensure we received the right product without spending too much money. I'm going back there again and recommend them highly.

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Discover the Warehouse Direct difference – where passion for quality meets decades of experience. Our commitment to excellence, extensive product range, and personalized service make us the most trusted flooring destination around. Whether you're embarking on a home renovation or a commercial project, let Warehouse Direct Flooring Outlet be your go-to source for flooring excellence.

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