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  • About Us
    • Our Work
    • Reviews
    • Blog
  • Products
    • Hardwood
    • Carpet
    • Luxury Vinyl Plank (LVP)
    • Luxury Vinyl Tile (LVT)
    • Waterproof Laminate
    • Linoleum
    • Sheet Vinyl
    • Eco – Friendly Floors
    • Refinishing Hardwood
  • Services
    • Residential Services
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  • About Us
    • Our Work
    • Reviews
    • Blog
  • Products
    • Hardwood
    • Carpet
    • Luxury Vinyl Plank (LVP)
    • Luxury Vinyl Tile (LVT)
    • Waterproof Laminate
    • Linoleum
    • Sheet Vinyl
    • Eco – Friendly Floors
    • Refinishing Hardwood
  • Services
    • Residential Services
    • Property Management
    • Real Estate
    • Commercial Flooring
    • Rentals
    • Insurance Restoration
    • Contractors
  • Design Tools
    • Product Visualization Tool
    • Room Measurement Tool
  • Contact Us

How to Get Designer Carpet for Half Price: A Property Owner’s Guide to Mill Ends

September 9, 2025 by Dan Versman Leave a Comment

Discover the insider secret that we use to bring you premium Godfrey Hirst, Anderson Tuftex, and other top-brand carpets at dramatically reduced prices

If you’re a property owner looking to upgrade your flooring without breaking the budget, you’re about to discover one of the best-kept secrets in the carpet industry. While most people pay full retail prices at traditional carpet stores, our customers get the exact same premium carpets for up to 50% less through something called “mill ends.”

This comprehensive guide will walk you through everything you need to know about mill end carpets, how they work, and why they represent one of the smartest flooring investments you can make for your residential or commercial property.


What Are Mill Ends? The Industry Secret We Want You to Know

The carpet industry operates on a massive scale. Major manufacturers like Shaw, Mohawk, Godfrey Hirst, Anderson Tuftex, and Philadelphia Commercial produce enormous rolls of carpet to meet demand from retailers, contractors, and distributors nationwide. But here’s what happens behind the scenes that most property owners never hear about:

During the manufacturing process, companies inevitably end up with excess inventory. This might be from overproduction runs, discontinued colors, style changes, or simply carpet that didn’t get picked up by original buyers. Instead of letting these perfectly good carpets sit in warehouses taking up valuable space, manufacturers sell them off at steep discounts to move inventory quickly.

These are mill ends: brand-new, first-quality carpet direct from the manufacturer, sold at clearance pricing simply because they need to clear warehouse space. And that’s exactly what we specialize in at Warehouse Direct Flooring Outlet.


Why Our Mill End Prices Are So Dramatically Lower

The economics behind mill end pricing are straightforward: manufacturers prioritize cash flow and warehouse space over maximum profit margins on excess inventory. When they have carpet sitting in warehouses, they’re paying storage costs, tying up capital, and preventing new inventory from coming in.

This creates a win-win situation. Manufacturers get immediate cash flow and cleared warehouse space, while we can offer our customers access to premium carpets at wholesale or below-wholesale pricing. We typically pass along savings of 50% to 70% off what you’d pay at traditional retail stores.

But here’s the key difference: not all carpet stores have access to these mill end deals. Most retailers work through distributors and only order specific quantities of specific styles. We’ve built our entire business model differently – we have the relationships, warehouse space, and capital to handle large mill end purchases that other stores simply can’t manage.


Our Warehouse Direct Advantage: Why We’re Different

For nearly 40 years, we’ve built direct relationships with major carpet manufacturers throughout the industry. Unlike traditional carpet stores that order only what they need or keep small rolls on hand, we specialize exclusively in mill end inventory.

This specialization makes all the difference for our customers. When manufacturers have excess inventory to move, they need buyers who can purchase large quantities immediately. We maintain the warehouse space and capital to buy 4,000 to 5,000 square feet of each style – enough carpet to cover entire homes or commercial spaces, not just single rooms.

Our business model creates several advantages for you:

Immediate Availability: Because we keep the carpet right here in our warehouse, you don’t wait weeks for special orders. You can see it, touch it, and take it home the same day.

Extensive Selection: We typically keep over 50 different styles and colors in stock, giving you more options than most traditional showrooms offer.

Consistent Quality: All our inventory comes from the same premium manufacturers you’d find in high-end carpet stores – Shaw, Mohawk, Godfrey Hirst, Anderson Tuftex, Philadelphia Commercial, and others.

Complete Service: We offer professional installation services with the most experienced crew in the area, providing you with a complete flooring solution from selection to installation.

Understanding the Carpet Types and Styles We Carry

Our mill end inventory spans the full range of carpet types and quality levels. Understanding these options helps you make the best choice for your specific property needs:

Commercial Grade Carpets: We carry carpets designed for high-traffic areas that offer exceptional durability – perfect for rental properties, offices, or busy households. They typically feature tight construction and stain-resistant treatments.

Saxony Carpets: Known for their luxurious, plush feel, the Saxony carpets we stock feature cut pile construction that creates a smooth, elegant surface. They’re ideal for bedrooms, living rooms, and formal areas.

Berber Carpets: We keep a great selection of Berber carpets characterized by their looped construction. They’re extremely durable and hide dirt well, working excellently in family rooms, hallways, and commercial applications.

Frieze Carpets: Our frieze selection offers twisted, textured appearance that’s both stylish and practical. The twisted fibers help hide footprints and vacuum marks while providing a casual, contemporary look.

Patterned Carpets: We stock carpets with woven or printed designs that can add visual interest to any space while helping camouflage stains and wear patterns.


How We Help You Evaluate Mill End Carpet Quality

Just because you’re getting mill end pricing from us doesn’t mean you should compromise on quality evaluation. 

Here’s what we help you look for:

Fiber Content: We’ll show you how premium carpets typically use nylon for durability, polyester for softness and stain resistance, or wool for luxury applications. We help you check the fiber content to ensure it matches your performance needs.

Density and Weight: We teach our customers that higher density carpets with more fibers per square meter will wear better and maintain their appearance longer. You can feel this difference by pressing your hand into the carpet, and we’ll show you what to look for.

Backing Quality: We make sure you understand the importance of sturdy backing materials that will hold up to installation and use. Quality backing prevents premature wear and helps maintain carpet stability.

Brand Reputation: We only work with recognized manufacturers like Shaw, Mohawk, and other established brands. These companies have quality control standards and warranty programs that protect your investment.

When to Shop Our Mill End Selection

We keep mill end inventory available year-round. Popular neutral colors and premium styles move quickly, so when you find something perfect for your property, we recommend acting promptly.

Our Installation Services: Protecting Your Investment

Getting a great deal on carpet is only half the equation – proper installation ensures you get maximum value from your investment. We believe professional installation is even more important with mill end purchases because you want to protect your savings with quality workmanship.

Our experienced installation crews understand how to handle different carpet types and can advise you on the best padding options for your specific application. We also help you calculate exactly how much carpet you need, ensuring you purchase sufficient material while minimizing waste.

For commercial properties or rental units, our professional installation comes with warranties that protect your investment and provide peace of mind for future tenants or buyers.

Making the Most of Your Visit to Our Warehouse

To maximize your mill end carpet shopping experience with us:

Come Prepared: Consider bringing photos of your space to help us understand how different styles might look.

Ask Us Questions: Don’t hesitate to ask about any carpet’s origin and specific care requirements. We’re here to help.

Consider Multiple Properties: Since our mill end inventory typically includes large quantities, you will likely be able to carpet multiple properties with the same style for consistency.

Think Long-Term: Consider purchasing extra carpet for future repairs or additional rooms, especially if you find a style you love at an exceptional price.

Why We Believe Mill Ends Are Smart Property Investments

We’ve been in this business for nearly 40 years, and we believe mill end carpets represent one of the smartest flooring investments available to property owners. You get the same quality carpets found in traditional showrooms at dramatically reduced prices. The only difference is you’re shopping smarter – taking advantage of manufacturer overstock at warehouse-direct pricing that we pass directly to you.

As the only store in the Santa Cruz area that specializes in mill ends, we offer property owners in Santa Cruz, Monterey, and Santa Clara counties a unique opportunity to access these deals locally. With our decades of experience and direct manufacturer relationships, we provide both the selection and expertise to help you make the best flooring investment for your property.

Whether you’re upgrading a single room or outfitting an entire property, our mill end carpets offer the perfect combination of quality, selection, and value that smart property owners have been discovering for years.

Ready to See the Difference?

We’d love to show you how mill end pricing can make a difference for your property. Visit us at 320A Coral Street in Santa Cruz – we’re open Monday through Saturday from 10 a.m. to 5:30 p.m. Come browse our extensive selection, get expert advice from our team, and book your free estimate to discover how much you can save on premium carpet for your property.

Filed Under: Uncategorized

End-of-Summer LVP Special: Three Premium Styles That Redefine Luxury Flooring

August 15, 2025 by Dan Versman Leave a Comment

When it comes to flooring that gives you the timeless beauty of hardwood with the toughness your lifestyle needs, luxury vinyl plank (LVP) has changed everything about what’s possible in home design.

Today, we want to share why luxury vinyl plank flooring has become the top choice for homeowners who refuse to compromise on beauty or performance. If you’ve been considering a flooring upgrade, there’s never been a better time to discover three stunning styles that look just like real hardwood but handle coastal living like champions.

The LVP Revolution: Better Than You Ever Imagined

Let’s be honest—when most people hear “vinyl plank,” they picture that cheap, fake-looking flooring from decades past. We completely understand that hesitation, and we’re here to show you how dramatically the technology has evolved.

Today’s premium luxury vinyl plank flooring, especially these 8mm TERA styles we’re featuring, is in a completely different league. We’re talking about flooring that even industry professionals can’t distinguish from real hardwood in side-by-side comparisons.

What makes it look so authentic? It’s all about advanced photographic technology combined with textured surfaces that replicate actual grain patterns and natural variations found in real wood. When you run your hand across these planks, you’ll feel the subtle ridges and valleys that perfectly match authentic wood grain. The visual depth is so convincing that many customers are genuinely amazed when we bring samples to their homes.

Meet the Three Stars: Find Your Perfect Match

TERA Amberwood: The One That Goes With Everything

There’s a reason Amberwood is TERA’s most popular style, it’s both stunning and works with virtually any design aesthetic. Picture warm, honey-colored medium-brown tones that seem to glow in natural light.

Perfect for:

  • Farmhouse kitchens with rustic touches
  • Modern living rooms with clean whites and bold accents
  • Traditional spaces that need a timeless foundation
  • Any room where you want versatile, lasting beauty

TERA Natural Cherry: Elegant Without Being Overwhelming

If you’ve avoided cherry flooring because you remember that heavy, dark cherry wood from the 1990s, prepare to be pleasantly surprised. TERA Natural Cherry is sophisticated, refined, and completely contemporary.

Perfect for:

  • Formal dining rooms that need understated luxury
  • Living spaces with ocean-inspired color palettes
  • Homes where you want depth without overwhelming the space
  • Entertaining areas that need both elegance and warmth

TERA Seacliff Oak: Perfect for Modern Coastal Living

Named perfectly for our coastal lifestyle, Seacliff Oak captures everything we love about contemporary design – clean, airy, and effortlessly sophisticated.

Perfect for:

  • Open-concept homes where spaces flow together
  • Rooms with lots of natural light
  • Contemporary spaces that need a sophisticated backdrop
  • Homes where you love to entertain

Why LVP Beats Real Hardwood in Coastal Areas

Traditional hardwood is essentially a living material that continues to react to environmental changes long after installation. In our coastal climate, this creates real problems that TERA completely eliminates.

TERA’s Smart Engineering:

  • 100% Waterproof – Spills, moisture, even small floods won’t damage it
  • Stays the Same Size – No seasonal gaps or buckling from humidity changes
  • Super Scratch Resistant – 20mil wear layer handles beach sand, pets, and daily life
  • Won’t Fade – Advanced UV protection keeps colors beautiful in sunny rooms
  • Built-in Sound Control – 1.5mm acoustic pad reduces noise between floors
  • Healthier Air – Ultra-low VOC emissions and CARB II compliance
  • UNILIN Locking System – Creates seamless, stable connections that last decades

Why Now Is the Perfect Time to Upgrade

The End-of-Summer Deal

At $3.49 per square foot (TAX INCLUDED), these TERA styles are priced at nearly wholesale levels. Similar luxury vinyl planks typically sell for $5-7 per square foot, and premium hardwood can easily cost $8-12 per square foot before installation.

But here’s the reality: Our End-of-Summer Special pricing is only available while supplies last. We have genuine limited inventory of these three specific TERA styles at this exceptional $3.49 price point. Once our current stock is sold, this pricing opportunity disappears – regardless of the calendar date.

The Smart Investment View

Quality flooring isn’t just about immediate enjoyment,  it’s one of the most impactful investments you can make in your home’s value and your daily quality of life.

What you get:

  • Immediate transformation – Rooms feel larger, cleaner, and more sophisticated
  • Long-term value – These floors will look stunning for 20-30 years or more
  • Better daily life – No worrying about spills, scratches, or maintenance headaches

Making the Right Choice for Your Home

Here’s something we’ve learned after nearly 40 years in this business: flooring samples in a showroom can only tell you so much. How a floor looks and feels in your actual home – with your lighting, your furniture, your lifestyle – is completely different.

This is why our free in-home consultations have become such an important part of our service. We bring samples directly to your space, so you can see how these beautiful TERA styles work with your existing décor, natural light, and daily routines.

During your consultation, we’ll help you:

  • See the transformation with samples placed throughout your space
  • Match with existing elements like cabinets, trim, and furniture
  • Consider practical factors like traffic patterns and lifestyle needs
  • Understand the installation process and timeline for your project
  • Explore financing options that make premium flooring fit your budget

Your Next Steps: From Dream to Reality

Ready to Transform Your Space?

Getting beautiful new floors is simpler than you might think, and it starts with a conversation. Here’s how we make the process as smooth and stress-free as possible:

  • Schedule Your Free In-Home Consultation –  This is where the magic happens. We’ll bring samples of all three TERA styles directly to your home, so you can see them in your actual lighting and space. There’s no pressure, no obligation,  just expert guidance and the opportunity to see these beautiful floors in your environment. Call us at (831) 429-8821 to schedule your free in-home consultation
  • Explore More LVP Flooring Options – While these three TERA styles represent exceptional value and beauty, they’re just a small sample of our extensive LVP collection. Visit our LVP page to explore more styles, colors, and options that might be perfect for your space.
  • Visit Our Showroom – Whether you’re ready to move forward immediately or just want to explore your options, the first step is the same: get these beautiful floors into your space so you can see the transformation for yourself.

Ready to get started?

Your dream floors are closer than you think. Let’s make them a reality.

Filed Under: Uncategorized

What is Luxury Vinyl Plank (LVP)?

December 22, 2023 by Dan Versman Leave a Comment

Two main types of Luxury Vinyl Plank Flooring, SPC (Stone Plastic Composite) and WPC (Wood-Plastic Composite), offer water resistance, making them suitable for various rooms. SPC, a relatively newer product, incorporates a rigid core for enhanced durability, while WPC emphasizes additional comfort. SPC utilizes a Stone Polymer Composite for superior stiffness, and WPC includes a Wood-Plastic Composite with a foaming agent for enhanced warmth and comfort. Considerations such as cost, durability, and comfort play a crucial role in deciding between SPC and WPC vinyl flooring.

LVP products follow a five-layer construction, comprising a UV layer for easy maintenance, a wear layer for durability, a decorative layer for a realistic appearance, a core layer (SPC or WPC), and an attached pad for antibacterial properties, sound reduction, and added comfort.

SPC flooring, with a core composition of approximately 60% limestone, polyvinyl chloride, and plasticizers, excels in resilience and near-complete waterproofing. It is highly durable, resisting scratches and dents, making it suitable for high-traffic areas. Conversely, WPC, with its core composition including polyvinyl chloride, plasticizers, and wood-like materials, combines exceptional durability with added comfort and warmth.

Pros of Luxury Vinyl Plank Flooring:

  • Durability: Highly resistant to spills, scratches, and scuffs, LVP offers superior durability and can withstand mild chemical spills.
  • Variety: LVP provides a diverse range of looks, replicating various wood species, allowing homeowners to find a product that suits their style.
  • Affordability: Compared to real wood floors, LVP is typically more budget-friendly, saving on both materials and installation costs.
  • Versatility: LVP can be used in most rooms, offering peace of mind due to its ability to withstand moisture damage, pets, and children.
  • Ease of Installation: DIY-friendly, LVP is easier to install than other flooring types in simple applications.
  • Low Maintenance: Easy to clean with a broom or vacuum, spills can be quickly wiped away with a towel.

Cons of Luxury Vinyl Plank Flooring:

  • Pattern Repetition: Due to printed designs, pattern repetition may be noticeable on the floor, with a limited number of unique boards per design.
  • Home Value: While it may enhance home value, LVP does not add the same value as real hardwood floors.
  • Sustainability: LVP is less sustainable than other flooring options, often manufactured in China where environmental practices may be questionable. Once damaged, an LVP plank cannot be repaired and must be replaced.

LVP flooring serves as an appealing alternative to hardwood, seamlessly blending style, durability, and cost-effectiveness. We hope this explanation of the pros and cons, coupled with the differences between SPC and WPC varieties, enables you to make an informed decision about your flooring.

At Warehouse Direct, we have been serving Santa Cruz, San Jose, and Monterey for nearly 40 years. Our project management staff is well versed in all aspects of LVP flooring. We would be happy to help with your next flooring project. Contact us today!

Filed Under: Uncategorized

How to clean Refinished hardwood floors

December 22, 2023 by Dan Versman Leave a Comment

Refinished hardwood floors rejuvenate your living space, infusing it with the original timeless charm, warmth, and distinctive character. Once your floors have been restored and refinished, it is essential to properly maintain them to ensure longevity and continued beauty. This guide will delve into effective cleaning and maintenance practices to uphold the finish coatings and enduring allure of your refinished hardwood floors.

Protective Measures:

  • Use felt/ carpet floor protectors beneath furniture. Your floors will thank you. Keep in mind that these protectors do wear out over time, at some point you will need to replace them.
  • Consider placing area rugs over high traffic areas like hallways and stairs.
  • Use area rug underlayments. The rough backing of area rugs can scratch the finish of your refinished hardwood over time.
  • Make sure area rug underlayments are made with natural rubber. Though slightly more expensive than other underlayments, the investment pays dividends in protecting your hardwood and ensures that no strange chemicals come into contact with your hardwood finish. 
  • Use door mats/ walk off mats before entering your home. You may wear high heels, but make sure they are in good shape. Broken high heels will damage the floor.
  • Use window coverings or UV blocking film over windows. Excessive sunlight can discolor your floors throughout the years. Window coverings or UV film will mitigate this. 

Cleaning Tips: :

  • Stick with a cleaner specifically made for wood floors. This is the single most important piece of cleaning advice we can give. 
  • Vacuum with a floor brush attachment, use a soft bristle broom, or dust mop regularly. 
  • Keep door mats and walk off mats clean to prevent dirt from reaching the hardwood surface.
  • It is okay to spill water on hardwood floors, but clean it as quickly as possible. Promptly blot any spills with a clean absorbent cloth or a paper towel. 
  • Apply your hardwood floor cleaner with a microfiber or damp cloth.
  • For stubborn stains or harsh chemical spills, please Contact Us and we will guide you through the manufacturers cleaning guidelines to best find a solution. 
  • We recommend having your refinished hardwood floors professionally cleaned at least once per year – it really makes a difference!

Cleaning NO’s:

  • A common myth is to use vinegar and water to clean hardwood floors. Consider the myth busted; do not use vinegar on your refinished hardwood floors.  
  • Do NOT use the beater bar attachment on your vacuum cleaner.
  • Do NOT wet mop.
  • Do NOT let water sit on your floor for hours or days at a time. 
  • Do NOT use oil soaps on your refinished hardwood floors.
  • Do NOT use harsh cleaning chemicals (like bleach) on your refinished hardwood floors.
  • Do NOT use furniture polish or acrylic polishes.
  • Do NOT use window cleaner on your refinished hardwood floors.
  • Do NOT steam clean your refinished hardwood floors.
  • Do NOT excessively rub or scrub hardwood floors while cleaning. This could unintentionally spread any potential damage. 

At Warehouse Direct Flooring, we are committed to flooring excellence and believe in the importance of empowering our customers with the knowledge needed to care for their investment. We have an extensive product line of industry leading refinishing products that we stand behind. We are committed to finding the best product possible to fit our customers’ lifestyle. Not only are we your dedicated partner in restoring and refinishing hardwood floors, we are also here to guide you in preserving their beauty and durability. 

Filed Under: Uncategorized

What is Luxury Vinyl Tile (LVT) Flooring?

December 22, 2023 by Dan Versman Leave a Comment

Luxury Vinyl Tile (LVT) flooring is crafted to emulate the elegance of stone and ceramic tiles while offering a durable and budget-friendly vinyl construction. The realism of LVT is so striking that distinguishing it from traditional ceramic or stone becomes challenging. With color variations and surface textures mirroring the authentic look, LVT presents an affordable flooring solution that appears both genuine and expensive.

At Warehouse Direct, we take pride in being the local leader in LVT flooring, providing expert services for various LVT options at the most competitive prices. The delightful textures, colors, and patterns of LVT ensure you’ll find a product that complements the natural decor of your home. Explore our portfolio to witness the beauty and quality installations you can expect from Warehouse Direct Flooring.

There are two main types of Luxury Vinyl Tile Flooring: SPC (Stone Plastic Composite) and WPC (Wood-Plastic Composite). Understanding the differences between them is crucial for choosing the perfect LVT flooring. 

Both SPC and WPC are celebrated for their water-resistant features, suitable for most rooms in a home. SPC, being a newer product, boasts a rigid core for enhanced durability, closely resembling natural stone and tile. WPC, the progenitor of LVT flooring, features a waterproof core that combines comfort and functionality. The choice between SPC and WPC involves factors like cost, durability, and comfort, guiding homeowners to an informed decision.

Performance-wise, LVT not only closely mimics the appearance of genuine stone or ceramic but often outperforms them. Some notable advantages include ease of cleaning, warmth underfoot, resilience to impact, easy installation, and cost-effectiveness. Unlike ceramic or stone, LVT has a vinyl base, making stains, spills, and dirt easy to clean without the challenge of grout lines. 

LVT, especially the WPC variant, provides warmth and comfort, surpassing the cold touch of stone or ceramic. Its resilient nature means it resists damage from dropped objects, offering superior durability. Additionally, LVT is known for its ease of installation, reducing professional installation costs compared to stone or ceramic. Repairs are simple,a technician will simply swap out damaged pieces, and the overall cost of LVT is significantly lower than traditional ceramic or stone options.

Maintaining LVT is a breeze, with easy cleaning and upkeep. Despite its vinyl composition, LVT delivers a sophisticated look comparable to high-grade expensive tile flooring, providing a warm feel at a substantially reduced cost.

LVT flooring represents an exciting and lovely evolution in vinyl flooring, replacing traditional stone and ceramic applications with improved overall performance and a more budget-friendly price. If you want to explore LVT flooring further, including pros and cons, LVT vs laminate, and installation costs, feel free to contact us at Warehouse Direct Flooring. With nearly 40 years of serving the Monterey Bay and Silicon Valley areas, our commitment to customer satisfaction remains our top priority. 

Filed Under: Uncategorized

How To Clean Prefinished Hardwood Flooring

December 8, 2023 by Dan Versman Leave a Comment

Prefinished hardwood floors bring timeless charm, warmth, and character to your home. While they are typically more affordable than unfinished hardwood, prefinished floors boast a more durable factory finish. This resilient finish, achieved through heavy-duty elements like aluminum oxide, ensures longevity. With UV curing during manufacturing, prefinished hardwood floors also eliminate off-gassing concerns. In this article, we’ll dive into the best practices for cleaning and maintaining your prefinished hardwood floors in order to preserve their heavy duty finish and enduring character in your home.

Protective Measures:

  • Use felt/ carpet floor protectors beneath furniture. Your floors will thank you. Keep in mind that these protectors do wear out over time, at some point you will need to replace them.
  • Consider placing area rugs over high traffic areas like hallways and stairs.
  • Use area rug underlayments. The rough backing of area rugs can scratch the finish of your prefinished hardwood over time.
  • Make sure area rug underlayments are made with natural rubber. Though slightly more expensive than other underlayments, the investment pays dividends in protecting your hardwood and ensures that no strange chemicals come into contact with your hardwood finish.
  • Use door mats/ walk off mats before entering your home. You may wear high heels, but make sure they are in good shape. Broken high heels will damage the floor.
  • Use window coverings or UV blocking film over windows. Excessive sunlight can discolor your floors throughout the years. Window coverings or UV film will mitigate this.

Cleaning Tips:

  • Stick with a cleaner specifically made for wood floors. This is the single most important piece of cleaning advice we can give.
  • Vacuum with a floor brush attachment, use a soft bristle broom, or dust mop regularly.
  • Keep door mats and walk off mats clean to prevent dirt from reaching the hardwood surface.
  • It is okay to spill water on hardwood floors, but clean it as quickly as possible. Promptly blot any spills with a clean absorbent cloth or a paper towel.
  • Apply your hardwood floor cleaner with a microfiber or damp cloth.
  • For stubborn stains or harsh chemical spills, please Contact Us and we will guide you through the manufacturers cleaning guidelines to best find a solution.
  • We recommend having your prefinished hardwood floors professionally cleaned at least once per year – it really makes a difference!

Cleaning NO’s:

  • A common myth is to use vinegar and water to clean hardwood floors. Consider the myth busted; do not use vinegar on your prefinished hardwood floors. 
  • Do NOT use the beater bar attachment on your vacuum cleaner.
  • Do NOT wet mop.
  • Do NOT let water sit on your floor for hours or days at a time.
  • Do NOT use oil soaps on your prefinished hardwood floors.
  • Do NOT use harsh cleaning chemicals (like bleach) on your prefinished hardwood floors.
  • Do NOT use furniture polish or acrylic polishes.
  • Do NOT use window cleaner on your prefinished hardwood floors.
  • Do NOT steam clean your prefinished hardwood floors.
  • Do NOT excessively rub or scrub hardwood floors while cleaning. This could unintentionally spread any potential damage.

At Warehouse Direct Flooring, we are committed to flooring excellence and believe in the importance of empowering our customers with the knowledge needed to care for their investment. We have an extensive product line of industry leading prefinished hardwood styles that we stand behind. We are committed to finding the best product possible to fit our customers’ lifestyle. Not only are we your dedicated partner in supplying and installing prefinished hardwood floors, we are also here to guide you in preserving their beauty and durability.

Filed Under: Uncategorized

What is Laminate Flooring?

December 8, 2023 by Dan Versman Leave a Comment

Laminate flooring, often hailed as the closest alternative to hardwood, boasts a construction of compressed wood fibers and resin, resulting in a robust and durable pressed wood board. While replicating the look and feel of hardwood, laminate comes at a fraction of the cost, often even more affordable than carpeting. Its resistance to fading in sunlight, scratch resistant coating, and stain resistance add to its appeal. Notably, the tongue and groove edge construction facilitates a hassle-free installation, making it easier to install than hardwood.

Invented in 1977 under the name Pergo, laminate flooring has evolved, with Pergo now a subsidiary of Mohawk Flooring, one of the many companies manufacturing laminate today. Although not genuine hardwood, laminate shares numerous benefits with hardwood, LVP, and vinyl, making it a versatile flooring option.

Pros of Laminate Flooring:

  • Versatility: Laminate offers an extensive range of grain, natural stone, and ceramic patterns.
  • Realistic Appearance:Laminate provides a superior photo representation of natural materials compared to LVP and LVT.
  • Improved Waterproofing: Initially criticized for susceptibility to moisture damage, laminate has witnessed significant enhancements in water resistance. Many manufacturers claim their laminate products can withstand full submersion for 48-96 hours without damage.
  • Easy to Clean: Maintenance is a breeze with laminate flooring. Regular vacuuming, dust mopping, or sweeping is sufficient to keep it clean, making cleaning a straightforward process.
  • Healthy: Resistant to mold and bacteria, laminate floors contribute to a healthy indoor environment. For added protection, they can be coated with allergen-resistant materials.
  • Stays in Place: As a floating floor, laminate expands and contracts with temperature and moisture fluctuations, ensuring it won’t buckle or snap at the seams when installed correctly.
  • Ease of Installation: Among the easiest wood flooring substitutes to install, laminate is DIY-friendly for simple applications.
  • Installs Over Anything: Laminate can be installed over almost every flooring material except carpet, including real hardwood flooring.
  • Resists Stains and Smudges: The outer coating resists stains and smudges, ensuring easy cleanup with a damp cloth.
  • Sustainable: Easily recyclable, laminate is a more eco-friendly choice than LVP or LVT, offering a low-cost and sustainable flooring option.

Cons of Laminate Flooring:

  • Not Identical To Hardwood: While laminate excels in mimicking natural hardwoods, close inspection does reveal it is man-made origin.
  • VOC Emissions: Laminate flooring contains higher VOCs compared to alternatives like hardwood and linoleum, releasing fumes into the air.
  • Replacement Only: Once the wear layer wears through, laminate cannot be refinished and must be replaced, which can be a tedious process due to tongue and groove edges.
  • Not 100% Waterproof: Despite technological advancements, laminate floors are not as waterproof as their vinyl counterparts (LVP and LVT). Promptly cleaning up spills is essential.

Considering these factors, laminate flooring remains a foundational and enduring choice in the flooring market. 

Warehouse Direct Flooring has served the Monterey Bay and Silicon Valley areas for nearly 40 years – our knowledgeable project managers are ready to assist with any laminate-related queries. Budget-friendly, versatile, and visually appealing, laminate flooring might be the ideal solution for those seeking an affordable alternative with lasting charm. You can check out some of our previous laminate flooring projects here.

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